16 Comments

  1. Col Meechan
    February 20, 2017 @ 1:51 pm

    Great video! But only when “What will they say about you?” stops meaning “What will they say about us?”can there be widespread change … best of luck and success 🙂

  2. Aaisha
    February 21, 2017 @ 8:54 pm

    Enjoyed reading this 🙂 I wrote a response too today, although mine is slightly more critical. Would love to know your thoughts http://www.thedailyvox.co.za/the-issues-with-the-nike-ad-that-we-arent-talking-about-aaisha-dadi-patel/

    • nida.a
      February 23, 2017 @ 1:54 am

      Hi Aaisha, thank you for your comment and I read through your piece and I agree with all of it and enjoyed reading it also. I agree black Muslims were left out (and are often left out in general) and I also say what about LGBTQI Muslims or disability, there is a Palestinian wheelchair female basketball player, where was she? Maybe they didn’t know about them or had parameters or are not Nike represented…I have no idea and I agree plenty were excluded. About body image, I also agree there is an entire group missing but I didn’t personally see all “slim models” (maybe from the photoshoot but in the video I personally didn’t and calling them models takes away from who they are..athletes), each had different sizes within the parameter but I would swing the pendulum the other way also, I would also ask where are all the Crossfitters? The region currently has been ramping up CrossFit boxes and there is plenty of issues with “strong” women.. the muscles in their bodies this is not just the Middle East this is in the US also (it is not cool to have too much muscle not very ladylike is often the criticism), however, to be fair CrossFit falls under Reebok and I am monitoring them closely to see if they will have adverts about Muslim women. There were a handful of athletes they could have included, wakeboarders, mountaineers, sailors, and as you said wrestlers, etc.? Diversity and body image are super important but I would take it further and go into representation or even how well-manicured images are used to portray a group. Yes, Nike is a brand, they are all about marketing and selling products. When is it okay to use OR is it okay to use certain images which may or may not raise stereotypes or other issues…does misrepresentation happens? How is that image going to change views? Will it? I don’t know…I think for me a neutral or a bit of positive outlook was based on my experience, my view and knowledge on how Muslim sportswomen are often portrayed and what is often left off the table in the context of sports, I did want to acknowledge that they tried to address (“scratch the surface”) on an issue that is complex and diverse instead of the typical stereotypical images I have seen of Muslim women in the sporting world. But we both know they were selling a product and since we live in times of activism, how will sporting brands weave that in with selling products without exploiting or misrepresenting groups of people…I think we will see a rise of this and I think the important part will be to look at the images, words, narratives being used. Are they falling into stereotypical discourse especially concerning people of color or will they try to be diplomatic, general or extreme? Either way, this video alone can be deconstructed in so many ways. Anyway would love to chat with you further! Nida

  3. Links I Liked | From Poverty to Power
    February 27, 2017 @ 7:31 am

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  4. VIDEO: Nike's New Ad Asks A Question Arab Women Know All Too Well | 7NewsPlus
    March 14, 2017 @ 3:41 pm

    […] about you?’ is not a phrase made up for this particular Nike video,” wrote Nida Ahmad on her website. She’s a Pakistani researcher based in New Zealand who studies Muslim women in sports. […]

  5. VIDEO: Nike's New Ad Asks A Question Arab Women Know All Too Well - Synergy Capital
    March 14, 2017 @ 3:46 pm

    […] about you?’ is not a phrase made up for this particular Nike video,” wrote Nida Ahmad on her website. She’s a Pakistani researcher based in New Zealand who studies Muslim women in sports. […]

  6. VIDEO: Nike’s New Ad Asks A Question Arab Women Know All Too Well » worldnews
    March 14, 2017 @ 3:58 pm

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  7. VIDEO: Nike's New Ad Asks A Question Arab Women Know All Too Well | Allison
    March 14, 2017 @ 4:06 pm

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  8. VIDEO: Nike’s New Ad Asks A Question Arab Women Know All Too Well – NPR – EVA DOT NET
    March 14, 2017 @ 4:17 pm

    […] about you?’ is not a phrase made up for this particular Nike video,” wrote Nida Ahmad on her website. She’s a Pakistani researcher based in New Zealand who studies Muslim women in sports. […]

  9. VIDEO: Nike's New Ad Asks A Question Arab Women Know All Too Well - Synergy Capital
    March 14, 2017 @ 6:34 pm

    […] about you?’ is not a phrase made up for this particular Nike video,” wrote Nida Ahmad on her website. She’s a Pakistani-American researcher based in New Zealand who studies Muslim women in […]

  10. VIDEO: Nike’s New Ad Asks A Question Arab Women Know All Too Well | Fly Idea
    March 15, 2017 @ 8:16 pm

    […] about you?’ is not a phrase made up for this particular Nike video,” wrote Nida Ahmad on her website. She’s a Pakistani-American researcher based in New Zealand who studies Muslim women in […]

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